Digital Content Coordinator

Common Sail Investment Group


Digital Content Coordinator

CommonSail Investment Group

Senior Housing & Healthcare




Digital Content Coordinator will work directly with Marketing Analytics and Effectiveness and the production team to create engaging content, guide customers and grow our following. The Digital Content Coordinator owns the success of social media performance. The Digital Content Coordinator will plan, measure and report on the performance of all social media campaigns and evaluate the return on investment. They watch and track social media trends and research new platforms, as well as competitors’ activities and results. They oversee all social media marketing engagement and campaign activities, track and enhance the customer journey, respond to every social media message and ensure brand consistency.



  • Enforce brand standards, identify market opportunities, and develop social media strategies with specific objectives across different platforms
  • Own the plan and lead social media campaigns from start to finish, leveraging internal and agency support and driving collaboration.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and new social media strategies, complete with formal presentations and recommendations on tactics
  • Create and deploy posts for social media platforms including Facebook, Instagram, twitter and more
  • Write creative and engaging captions for posts and ads.
  • Write press releases for earned media opportunities.
  • Engage with site teams and local media outlets to promote media stories.
  • Respond and engage with all comments and messages.
  • Partner with internal teams to gain appropriate responses for direct messages and social posts.
  • Partner with onsite community Life Enrichment teams on content posts, responses and connection with the local communities.
  • Create Instagram stories including polls, questions, and surveys.
  • Design and develop lead generation and ad campaigns for lead generation and brand awareness across multiple platforms (Primarily Facebook)
  • Partner with sales teams and applications support to upload all new social media leads to the CRM and partner with sales to ensure qualification and next steps.
  • Manage and report Facebook ads to assure performance and goal standards are met
  • Manage Sprout Social: our foundational social media management program.
  • Create and edit videos for social platforms and digital use.
  • Provide training for all new hires on social media use and best practices.
  • Develop new Facebook pages for new communities and rebrand existing pages from acquisitions.
  • Partner with Facebook on an ongoing basis to ensure quality performance.
  • Stay on top of social media trends including new platforms, campaigns and best practices.
  • Manage social media budgets with a decline tracker and burn report


Metrics for Success:

  • Followership and Engagement Goals
  • Messaging Response Time
  • Timeliness and Effectiveness of Content Creation and Distribution
  • Earned Media outcomes


  • Ability to analyze data and prepare meaningful reports
  • Experience in Facebook Business Manager
  • Strong communication skills, comfortable with public speaking in a digital forum
  • Experience with Sprout Social is a plus
  • 1-3 years social media experience with brands
  • Bachelor’s degree in business, marketing, communications, or equivalent experience
  • Excellent organizational skills
  • Effective time management skills
  • Strong copywriting skills
  • Attention to detail
  • Professional and proactive work ethic
  • Excellent interpersonal, written and oral communication skills
  • Maintains confidentiality

Serving is our Business

CommonSail Investment Company is privately owned and operated, based in Brighton. Our philosophy of making the most out of every minute of every day, is infused throughout our operations. In fact, our passion for what we do is noticeable in everything we do. We serve and support our businesses with a unique shared services model that allows them to focus on their core business by centralizing all other necessary business functions including: Employee Experience, Financial, Implementation, Legal, Marketing, Operations, Performance, Project Management, Research, Strategy and Technology.


We are fortunate to serve seniors, employers, employees, patients and each other.


Not Just Making Every Day Great. Making Every Minute Great. There are 1,440 minutes in every single day. We aspire to make each one of them an exceptional moment. This philosophy is supported by our 6 powerful, yet simple pillars: Dream Big, Have Courage, Take Initiative, Be Accountable, Give Back & Enjoy it. We strive to fulfill the aspirational yet unattainable goal of creating the absolute best experience with every person, in every interaction, every minute of every day.


It begins with empowering our employees. Every employee, at every level of the company, is expected to perform like a leader. Everyone is encouraged and expected to put the needs of each other above everything else. No one here just “does their job” The mission is to create the absolute best experiences. This emphasis on putting people first has helped us successfully grow for the right reasons.


We have developed an environment that attracts dreamers, adventurers, creators, givers and believers to seek career opportunities with us. We find people who believe that true happiness is only found in the service of others. We want high-performers with diverse skill-sets and big hearts. We treat each other as family and find that close collaboration creates the biggest ideas.


We have comprehensive benefit packages that include health, dental, vision, 401(k), income protection, and extraordinary work-life benefits. 


If you love serving others, and are looking for an opportunity to thrive, CommonSail and our businesses is your destination. 


This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be.  It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision.  The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.


Equal Opportunity Employer


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