Marketing Manager

Common Sail Investment Group


Job Description

Marketing Manager
CommonSail Investment Group


Position Summary:
We are looking for hardworking individuals with great energy, leadership, and initiative that can leverage their personal networks and professional experience to drive Common Sail’s continued rapid growth. The Marketing Manager is responsible for lead generation for the communities we serve. This role will be responsible for utilizing new marketing tactics, whether that be traditional or digital, serving as a liaison with digital agencies, creating marketing plans and following them according to what we know from historical data. Strong interpersonal and communication abilities are required to ensure effective and timely interactions across functional areas.


Required Experience for Marketing Manager:

  • 4-year degree in Marketing or related field. Equivalent work experience may be substituted for education.
  • Minimum of 4 years’ experience in marketing field. Digital marketing experience is a plus.
  • Superior time management skills, creative problem-solving skills and strong initiative to complete projects on time; must be able to work independently, multi-task and balance multiple projects at a time
  • Must exhibit a high degree of initiative and creativity, good judgment, and professional ethics.
  • Has a passion for understanding target audiences and various markets
  • Excellent communication skills and an overall ability to create clear and compelling communications orally and in writing.
  • Ability to work collaboratively with digital and advertising agencies.
  • Experience with marketing automation software.
  • Experience with CRM and Salesforce is a plus.
  • Compassionate toward the senior population.

Primary Responsibilities for Marketing Manager:

  • Create lead generation through multiple marketing channels; digital, traditional
  • Achieve or exceed traffic targets
  • Manage multiple timelines, projects, and budgets across various businesses
  • Forecast market trends based on historical data
  • Execute and deliver on yearly marketing strategies/plans in multiple markets
  • Accomplish organization goals by accepting ownership for accomplishing new and different requests
  • Promotes the organization in a positive manner and sets the example for organizational standards for excellence.
  • Discovers and derives insights from market research and customer research
  • Performs additional duties as assigned or needed, including limited territory coverage when needed.
  • Travel 50%


General Working Conditions:
This position entails standing for long periods of time. While performing the duties of this job, the employee is required to communicate effectively with others, sit, stand, walk and use hands to handle keyboard, telephone, paper, files, and other equipment and objects. The employee is occasionally required to reach with hands and arms. This position requires the ability to review detailed documents and read computer screens. The employee will occasionally lift and/or move up to 25 pounds. The work environment requires appropriate interaction with others. The noise level in the work environment is moderate. Travel is required.


Equal Opportunity Employer

Serving is our Business

Connecting Seniors, Families and Communities

StoryPoint and Independence Village have over 35 years of experience working and living with seniors creating a deep understanding of their unique needs and desires. It’s this combination of technology, understanding, appreciation, and commitment that sets us apart and makes our culture so special for both our employees and our residents. Everyone in our communities commits to appreciating our residents as individuals who deserve to shine, every day.


1440 Culture

Not Just Making Every Day Great. Making Every Minute Great. There are 1,440 minutes in every single day. We aspire to make each one of them an exceptional moment. This philosophy is supported by our 6 powerful, yet simple pillars: Dream Big, Have Courage, Take Initiative, Be Accountable, Give Back & Enjoy it. We strive to fulfill the aspirational yet unattainable goal of creating the absolute best experience with every person, in every interaction, every minute of every day.


It begins with empowering our employees. Every employee, at every level of the company, is expected to perform like a leader. Everyone is encouraged and expected to put the needs of each other above everything else. No one here just “does their job” The mission is to create the absolute best experiences. This emphasis on putting people first has helped us successfully grow for the right reasons.


We have developed an environment that attracts dreamers, adventurers, creators, givers and believers to seek career opportunities with us. We find people who believe that true happiness is only found in the service of others. We want high-performers with diverse skill-sets and big hearts. We treat each other as family and find that close collaboration creates the biggest ideas.


We have comprehensive benefit packages that include health, dental, vision, 401(k), income protection, and extraordinary work-life benefits.


This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be.  It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision.  The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.


Equal Opportunity Employer


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