CSIG Holding Company

  • Digital Marketer

    Function
    Marketing
    Location
    US-MI-Brighton
  • Overview

    CommonSail Investment Group is looking for a relentlessly curious, digital marketing obsessed, opened-minded person that has an insatiable appetite for learning, getting feedback, and growing personally and professionally.  Love of Google and their tricks, growth hacking for results and the opportunity to implement innovative, out-of-the-box ideas just to test them.  The Digital Marketer will work with the Marketing Team to support all digital marketing requests.  You will be responsible for updating the website, email campaigns and managing social media campaigns.  You will also work with our digital agency on SEO/SEM initiatives and be responsible for pulling data from our analytics platform.

     

    Required Experience for Digital Marketer:

    • 3-5 years of experience in digital marketing
    • Demonstrated experience with both SEO and SEM practices
    • Ability to work collaboratively with digital and advertising agencies
    • Previous experience with email marketing, Pardot and/or Hubspot experience is a plus
    • Experience with marketing automation software, Pardot and/or Hubspot experience is a plus
    • Experience managing professional social media accounts in the B2B and B2C capacity
    • Knowledgeable in website content management, HTML, SEO and marketing analytics, Wordpress experience is a plus
    • Strong analytical and problem-solving skills
    • Ability to identify key performance indicators for email marketing channels
    • Excellent communication skills and an overall ability to create clear and compelling communications orally and in writing
    • Proficient in Google Analytics or other web analytics programs is a plus
    • Superior time management skills, creative problem solving skills and strong initiative to complete projects on time
    • Ability to work independently, multi-task and balance multiple projects at a time

    Accountabilities for Digital Marketer:

    • Support the development of digital and social media activities and be accountable for deployment of all campaigns
    • Internally own SEO and SEM campaigns while working collaboratively with outside agencies
    • Provide reports, analysis and insights into improving the efficiency and effectiveness of campaigns
    • Report and analyze performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics
    • Drive qualified leads to each business

    Other Key Responsibilities for Digital Marketer:

    • Report and analyze performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics
    • Works within WordPress Content Management System to upload new content and make edits (no coding required)
    • Manage social media campaigns on platforms such as Facebook, Pinterest, YouTube etc.
    • Manage E-Blast email marketing in Pardot and/or Hubspot
    • Manage Pardot and/or Hubspot marketing automation channel with digital agency partner
    • Work collaboratively with Marketing Team in the execution of other digital marketing programs across a variety of platforms

    Skills for Success:

    • Extensive SEO Knowledge
    • Keyword Campaign Management
    • SEO Tools: MOZ, SEMrush, etc.
    • Wordpress Knowledge
    • Ability to write/edit Content
    • Pardot and/or Hubspot

    Serving is our Business

    CommonSail Investment Company is privately owned and operated, based in Brighton. Our philosophy of making the most out of every minute of every day, is infused throughout our operations. In fact, our passion for what we do is noticeable in everything we do. We serve and support our businesses with a unique shared services model that allows them to focus on their core business by centralizing all other necessary business functions including: Employee Experience, Financial, Implementation, Legal, Marketing, Operations, Performance, Project Management, Research, Strategy and Technology.

     

    We are fortunate to serve seniors, employers, employees, patients and each other. Our businesses include:

     

    Connecting Seniors, Families and Communities

    StoryPoint and Independence Village have over 35 years of experience working and living with seniors creating a deep understanding of their unique needs and desires. It’s this combination of technology, understanding, appreciation, and commitment that sets us apart and makes our culture so special for both our employees and our residents. Everyone in our communities commits to appreciating our residents as individuals who deserve to shine, every day.

     

    Navigating the Path of HealthCare
    CorsoCare provides patient-based home health care services while protecting patient rights and giving them the dignity and respect they deserve. Our experienced certified home health care professionals are highly skilled and completely focused on our patients. Our services are comprised of three core divisions: Certified Home Health Care Services, Private Duty/Private Pay Services and Transitional Care Navigation Services.

     

    Growing People, Growing Business, Growing Communities
    EmPower HR creates customized human resource management solutions for our clients and their employees. Our full range of Professional Employer Organization (PEO) services gives you and your employees access to great benefits and a knowledgeable and responsive staff that is just as dedicated to your business as your own team.

     

    Building Confidence in Communication
    Communication Builders is a telecommunications site installation and service contractor with services including cellular site installation, modification, maintenance, or decommission. Our focus is on professional, reliable service to our customers including Cellular Carriers, Broadcasters, Local Municipalities, Public Works, Water Departments, and more.

     

    Not Just Making Every Day Great. Making Every Minute Great. There are 1,440 minutes in every single day. We aspire to make each one of them an exceptional moment. This philosophy is supported by our 6 powerful, yet simple pillars: Dream Big, Have Courage, Take Initiative, Be Accountable, Give Back & Enjoy it. We strive to fulfill the aspirational yet unattainable goal of creating the absolute best experience with every person, in every interaction, every minute of every day.

     

    It begins with empowering our employees. Every employee, at every level of the company, is expected to perform like a leader. Everyone is encouraged and expected to put the needs of each other above everything else. No one here just “does their job” The mission is to create the absolute best experiences. This emphasis on putting people first has helped us successfully grow for the right reasons.

     

    We have developed an environment that attracts dreamers, adventurers, creators, givers and believers to seek career opportunities with us. We find people who believe that true happiness is only found in the service of others. We want high-performers with diverse skill-sets and big hearts. We treat each other as family and find that close collaboration creates the biggest ideas.

     

    We have comprehensive benefit packages that include health, dental, vision, 401(k), income protection, and extraordinary work-life benefits. 

     

    If you love serving others, and are looking for an opportunity to thrive, CommonSail Investment Company and our businesses is your destination. 

     

    This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be.  It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision.  The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.

     

    Equal Opportunity Employer

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