CSIG Holding Company

  • Digital Marketer

    Function
    Marketing
    Location
    US-MI-Brighton
  • Overview

    Are you excited by new beginnings and solving problems? Are you driven to make a direct impact in a growing company? Are you interested in leveraging your digital marketing, content creation, SEO and brand management skills to help drive results for multiple businesses?

    • Lead marketing efforts for multiple businesses
    • Own lead generation and nurture campaigns on all digital channels
    • Develop and own marketing strategies and execution
    • Responsible for ROI evaluation and reporting

    Requirements for the Digital Marketer:

    You must be able to develop and execute digital marketing strategies, drive customer acquisition through digital marketing efforts and build brands through these channels.

    • 5+ years of experience in digital marketing
    • In-depth knowledge of SEO strategies, PPC, and other digital marketing strategies
    • Understanding of digital marketing channels and tools
    • Ability to develop and execute digital marketing strategies that drive customer acquisition, retention, and brand awareness
    • Organizational and communication skills
    • Ability to handle multiple projects and deliver results
    • Experience managing business metrics and measuring results
    • Ability to work collaboratively with digital and advertising agencies
    • Experience in traditional marketing strategy and execution
    • Proficient in Google Analytics or other web analytics programs is a plus
    • Experience with marketing automation software, Pardot experience is a plus

    Accountabilities for the Digital Marketer:

    • Customer acquisition and brand awareness: Leverage marketing strategies and tools to bring customers into the marketing funnel and utilize digital media and various channels to build brand awareness
    • Develop the digital marketing scorecard, and track, analyze and report on the strategy, extracting insights that continuously inform the broader strategy––define key performance indicators and implement measurement, analytics and reporting methods to gauge the success of paid search, SEO, email and social campaign efforts
    • Manage social media campaigns on platforms such as Facebook, Pinterest, YouTube, etc.
    • Manage Pardot marketing automation channel

    Skills for Success:

    • Extensive SEO Knowledge
    • Keyword Campaign Management
    • SEO Tools: MOZ, SEMrush, etc.
    • Ability to Write/Edit Content
    • Brand Management
    • Marketing Plan Development

    Serving is our Business

    CommonSail Investment Company is privately owned and operated, based in Brighton. Our philosophy of making the most out of every minute of every day, is infused throughout our operations. In fact, our passion for what we do is noticeable in everything we do. We serve and support our businesses with a unique shared services model that allows them to focus on their core business by centralizing all other necessary business functions including: Employee Experience, Financial, Implementation, Legal, Marketing, Operations, Performance, Project Management, Research, Strategy and Technology.

     

    Growing People, Growing Business, Growing Communities
    EmPower HR creates customized human resource management solutions for our clients and their employees. Our full range of Professional Employer Organization (PEO) services gives you and your employees access to great benefits and a knowledgeable and responsive staff that is just as dedicated to your business as your own team.

     

    We have comprehensive benefit packages that include health, dental, vision, 401(k), income protection, and extraordinary work-life benefits. 

     

    If you love serving others, and are looking for an opportunity to thrive, CommonSail Investment Company and our businesses is your destination. 

     

    This classification description is intended to indicate the general kinds of tasks and levels of work difficulty that are required of positions given this title and should not be construed as declaring what the specific duties and responsibilities of any particular position shall be.  It is not intended to limit or in any way modify the right of any supervisor to assign, direct and control the work of the employees under her/his supervision.  The use of a particular expression or illustration describing duties shall not exclude other duties not mentioned that are of a similar kind or level of difficulty.

     

    Equal Opportunity Employer

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